Discord, which started as a chat app for gamers, has become home for resellers who use automated computer scripts (aka bots) to shop for limited-edition sneakers and, of course, Supreme. I would know because I'm a member of some of them. Simultaneously, while hypebeasts were taking to Twitter to voice their disappointment, individuals in Discord groups were sharing screenshots of their order confirmations. This isn't news for people who buy Supreme on a regular basis, but it should give you an idea of how difficult it is to buy one of these sought-after items. It was bad enough that I'd consider it a success to simply get one in your cart, never mind being able to purchase. Product pages on the site were broken and, by the time the site came back to life, every size and every color of the bandana-print hoodie were gone. Last week, during the Box Logo hoodie online drop (which always happen at 11AM ET), Supreme's site basically turned into that brick it made famous. Unfortunately for you, your chances of actually getting a Bandana BOGO tee on Thursday are quite slim - and you'll probably have shopping bots to blame. a literal brick, Supreme fans covet its Box Logo (BOGO). The brand just dropped a bandana-themed Box Logo hoodie last Thursday and, tomorrow, it is following that up with a t-shirt that has the same design. Unless Supreme is opening a new store location around the world, it only launches a Box Logo hoodie or t-shirt once a year, but this season is different. For those of you who don't know what that means, Supreme's Box Logo apparel tends to be its most exclusive - it features the streetwear brand's Futura logo inside, well, a box. Much to the surprise of many hypebeasts, Supreme is doing two "Box Logo" drops this week.
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